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Visual Designer

Creative Direction | Brand | Digital | Print | Motion | Social | Illustration

 
 
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ABOUT

Multidisciplinary visual designer and team leader specialising in brand, digital, motion and campaign work.

Extensive experience across agencies and in-house teams, I develop visual identities, campaign systems and high-impact creative across digital, social, motion and large-scale live environments

Extensive experience building and leading high-performing design teams, fostering creative excellence and maintaining the highest standards of design quality.

Delivered award-calibre creative for global brands across the technology, telecommunications, and gaming sectors, including Huawei, Saatchi & Saatchi, EE, Orange, and Apple.

CAMPAIGNS

PORSCHE DESIGN

BRAND DESIGN, CREATIVE DIRECTION, SOCIAL, OOH, LARGE FORMAT LIVE EVENT

Delivered creative direction and brand guideline development for Huawei x Porsche Design, overseeing premium social content production and designing large-scale OOH assets adapted for international markets worldwide.

 

SAATCHI GALLERY X HUAWEI

VISUAL IDENTITY, BRANDING, VISUAL DESIGN, SOCIAL MEDIA DESIGN

Visual campaign design for Saatchi Gallery in partnership with Huawei supporting From Selfie to Self-Expression — an exhibition exploring the evolution of the self-portrait from classical art to modern digital culture.

Responsible for creating the visual identity across marketing and social media assets, alongside the development of global brand guideline toolkits distributed to local markets worldwide.

 

Huawei Mate10 pro

CAMPAIGN PAGE DESIGN, DIGITAL ARTWORKING

Designed and delivered the campaign experience for the Huawei Mate 10 Pro photography competition across desktop and mobile platforms. Working closely with UX designers and development teams, I created a responsive campaign page that encouraged users to submit their photography for the chance to be featured on the Huawei website and win trips to London, Paris, Miami, or Florence. The project focused on delivering an intuitive user journey while balancing engaging visual storytelling with technical and usability requirements.

 

EE

DIGITAL BANNERS, CAMPAIGN ASSETS, LANDING PAGES, IN-APP PROMOTION, MARKETING ASSETS

Working with one of the UK's leading telecommunications providers - EE, I designed and delivered multi-channel campaign creative across digital platforms. My work included design for digital banners, landing pages, in-app promotions, email newsletters, social media content, and supporting marketing assets, ensuring a consistent brand experience throughout the customer journey. Collaborating closely with UX, copywriters, marketing, and product teams, I translated campaign objectives into engaging, user-focused creative that balanced commercial goals with a strong visual identity.

 
 

EE HOME PAGE DESIGN

Designed a range of homepage experiences for EE, collaborating closely with UX designers, copywriters, and development teams to deliver engaging, user-focused digital journeys. Working within established design systems, I translated campaign objectives into responsive homepage layouts that balanced commercial priorities with strong visual hierarchy, usability, and brand consistency.

DIGITAL

Responsive Web design, UX, UI, banners, visual identity systems

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Huawei x Vice

- Digital toolkit - web page design

- Visual Identity design

- Digital banners

- Photography

- Social content

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Huawei x Karl Lagerfeld

- Campaign page design

- Digital banners

- Campaign creative direction

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Huawei flagship store web page design

- Web page template design

- UX/UI design

- Visual Identity design / art direction

 
 

Digital banners

 

UI / web design

Mobile first, responsive Web design, UX, UI, visual identity systems

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Huawei FreeBuds 3

- Campaign page design

- Digital asset creation for desktop, tablet, mobile

 
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Deezer campaign page design

VISUAL DESIGN FOR AN EE PRODUCT PAGE

The brief included the design of a product page to be used as a template for the creation of future campaign/product pages.

EE product pages are modular in nature and works in perfect harmony across desktop, tablet and mobile

SOCIAL CONTENT DESIGN

Design of top performing social content for Huawei mobile - global social media channels.
Designing of still imagery, motion graphics, animated visual effects, lifestyle and product photography and on-set creative direction / quality control.

MOTION

Motion graphics, animated visual effects and video editing for social media

 

Contact

Please get in touch

dc.mcdonald@gmail.com

 
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