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Visual Designer

Brand | Digital | Print | Motion | Experiential | Social | Illustration

 
 
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ABOUT

Multidisciplinary visual designer specialising in brand, digital and campaign work.

Extensive experience across agencies and in-house teams, I develop visual identities, campaign systems and high-impact creative across digital, social, motion and large-scale live environments.

My work spans everything from key visuals and brand worlds to in-app assets, social content, motion design and environmental graphics.

I’ve delivered work for global brands across technology, telecom and gaming, including Huawei, Saatchi & Saatchi, EE, Apple, Harrods, ASOS and Xbox.

CAMPAIGNS

PORSCHE DESIGN

BRAND DESIGN, CREATIVE DIRECTION, SOCIAL, OOH, LARGE FORMAT LIVE EVENT

Delivered creative direction and brand guideline development for Huawei x Porsche Design, overseeing premium social content production and designing large-scale OOH assets adapted for international markets worldwide.

 

SAATCHI GALLERY X HUAWEI

VISUAL IDENTITY, BRANDING, VISUAL DESIGN

Visual campaign design for Saatchi Gallery in partnership with Huawei supporting From Selfie to Self-Expression — an exhibition exploring the evolution of the self-portrait from classical art to modern digital culture.

Responsible for creating the visual identity across marketing and social media assets, alongside the development of global brand guideline toolkits distributed to local markets worldwide.

 

KK LIVE TOKYO

CREATIVE DIRECTION, KEY ART, EXPERIENTIAL, LARGE FORMAT LIVE EVENT

A large-scale 360° campaign based in Tokyo, Japan spanning live event branding, environmental graphics, social media and in-app promotion, designed to connect offline tournament audiences with the digital platform.

Created end-to-end creative direction, visual design and key art for KK LIVE tournament experiences, producing immersive branding and environmental graphics for premium live entertainment venues within the global iGaming sector

OLA POKER TOUR

CREATIVE DIRECTION, KEY ART, EXPERIENTIAL, LARGE FORMAT LIVE EVENT

A bold campaign system spanning event branding, stage graphics, social media and promotional content.

Created end-to-end creative direction and key art for OLA POKER TOUR tournament experiences, producing immersive 360° branding and environmental graphics for premium live entertainment venues within the global iGaming sector

 

GAMING MARKETING & IN-APP CAMPAIGN DESIGN

Marketing and in-app campaign visuals for a global mobile gaming platform.
Game-inspired artwork and promotional graphics developed across social media, live events and in-app environments.

Campaign artwork, key visuals and marketing assets developed end-to-end.

DIGITAL

Responsive Web design, UX, UI, banners, visual identity systems

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Huawei x Vice

- Digital toolkit - web page design

- Visual Identity design

- Digital banners

- Photography

- Social content

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Huawei x Karl Lagerfeld

- Campaign page design

- Digital banners

- Campaign creative direction

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Huawei flagship store web page design

- Web page template design

- UX/UI design

- Visual Identity design / art direction

 
 

Digital banners

 

UI / web design

Mobile first, responsive Web design, UX, UI, visual identity systems

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Huawei FreeBuds 3

- Campaign page design

- Digital asset creation for desktop, tablet, mobile

 
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Deezer campaign page design

VISUAL DESIGN FOR AN EE PRODUCT PAGE

The brief included the design of a product page to be used as a template for the creation of future campaign/product pages.

EE product pages are modular in nature and works in perfect harmony across desktop, tablet and mobile

SOCIAL CONTENT DESIGN

Design of top performing social content for Huawei mobile - global social media channels.
Designing of still imagery, motion graphics, animated visual effects, lifestyle and product photography and on-set creative direction / quality control.

MOTION

Motion graphics, animated visual effects and video editing for social media

 

Contact

Please get in touch

dc.mcdonald@gmail.com

 
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