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Visual Designer

Digital | Social | Motion | Illustration | Creative Direction

 
 
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ABOUT

Multidisciplinary visual designer specialising in brand, digital and campaign work.

With over 20 years’ experience across agencies and in-house teams, I develop visual identities, campaign systems and high-impact creative across digital, social, motion and large-scale live environments.

My work spans everything from key visuals and brand worlds to in-app assets, social content, motion design and environmental graphics.

I’ve delivered work for global brands across technology, telecom and gaming, including Huawei, Saatchi & Saatchi, EE, Apple, Harrods, ASOS and Xbox.

CAMPAIGNS

KEY ART, design & BRAND DEVELOPMENT

Cyberpunk-inspired visual identity and campaign artwork for a kombucha brand.
Designed to disrupt the soft wellness aesthetic of the category with a darker, high-energy brand world influenced by heavy metal graphics and futuristic visuals. Visual identity, illustration, packaging and campaign artwork developed end-to-end.

 

GLOBAL LIVE EVENT & 360° CAMPAIGN IDENTITY

Visual identity and key art for a poker flagship live tournament event in Tokyo.
A large-scale 360° campaign spanning live event branding, environmental graphics, social media and in-app promotion, designed to connect offline tournament audiences with the digital platform.

Inspired by Japanese anime and cyberpunk culture, the campaign introduced a bold, high-energy visual language across both physical and digital environments.

Visual identity and key art for the OLA Poker Tour, a large-scale live tournament series across Asia.
A bold campaign system spanning event branding, stage graphics, social media and promotional content.

Visual identity and campaign assets developed end-to-end.

 

GAMING MARKETING & IN-APP CAMPAIGN DESIGN

Marketing and in-app campaign visuals for a global mobile gaming platform.
Game-inspired artwork and promotional graphics developed across social media, live events and in-app environments.

Campaign artwork, key visuals and marketing assets developed end-to-end.

DIGITAL

Responsive Web design, UX, UI, banners, visual identity systems

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Huawei x Vice

- Digital toolkit - web page design

- Visual Identity design

- Digital banners

- Photography

- Social content

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Huawei x Karl Lagerfeld

- Campaign page design

- Digital banners

- Campaign creative direction

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Huawei flagship store web page design

- Web page template design

- UX/UI design

- Visual Identity design / art direction

 

Gaming UI DESIGN & 2D ART

A personal Indie game project, this is a RPG computer game for which I am designing the characters, game UI and general 2D artwork/assets.
The game focuses on visual interactive story telling. With a tongue-in-cheek tone, the game is highly stylised with over-the-top visual aesthetics and an illustrative comic book flavour.

 

Digital banners

 

UI / web design

Mobile first, responsive Web design, UX, UI, visual identity systems

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Huawei FreeBuds 3

- Campaign page design

- Digital asset creation for desktop, tablet, mobile

 
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Deezer campaign page design

VISUAL DESIGN FOR AN EE PRODUCT PAGE

The brief included the design of a product page to be used as a template for the creation of future campaign/product pages.

EE product pages are modular in nature and works in perfect harmony across desktop, tablet and mobile

SOCIAL CONTENT DESIGN

Design of top performing social content for Huawei mobile - global social media channels.
Designing of still imagery, motion graphics, animated visual effects, lifestyle and product photography and on-set creative direction / quality control.

MOTION

Motion graphics, animated visual effects and video editing for social media

 

Contact

Please get in touch

dc.mcdonald@gmail.com